Why do a Free Giveaway of Your Book.
I’m in the midst of running a promotion on my book Going Under (free June 25-29). There is some debate on whether or not authors should give their work away for free. I’ve analyzed both sides of the argument and in the end, decided to go ahead. I don’t know if it’s the best way to go, but this is an experiment. In fact, marketing of any kind is an experiment.
There’s enough work that goes into writing a book, I can see why some might not think it’s a good idea. We devote financial resources as well as hours and hours of our time into writing, editing, cover design, formatting and publishing. It’s quite understandable that some authors would say I’m crazy to give it away. Here’s some background going into my decision.
I’ve been keenly watching the self-publishing revolution…
View original post 1,052 more words